How to Make Hormozi-Style Captions
Big, heavy, few words at a time, with the key word hit in a second color. Here is why the look works and how to make it without keyframing a single word.
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Caption styles
Captixa Team
1 min read
The Best Caption Styles for Reels, by Type of Video
There is no single best caption style. There is a best style for what you are saying. Here is a starting point for the most common kinds of Reels.
Captixa Team
1 min read The best caption style for a Reel depends on what kind of video it is. High-energy talking clips suit bold, bouncing captions; tutorials and podcasts suit calmer styles you can read for longer. Match the energy of the captions to the energy of the speech, keep them clear of the app buttons, and you are most of the way there.
Talking head and hot takes
Short, punchy sentences delivered to camera. Use big type, one to three words at a time, and a strong highlight on the spoken word.
Start from: Hormozi Style, TikTok Viral or Punch Impact.
Tutorials and how-tos
Viewers need to follow steps, so readability beats energy. Show more words per caption, use a clean font, and highlight gently.
Start from: Highlight Box, Marker Pen or Underline Pop.
Podcast and interview clips
Longer speech and two voices. A karaoke-style fill lets viewers keep their place in a long sentence.
Start from: Karaoke, Podcast Clean or Sliding Highlight.
Storytime and vlogs
Personal and conversational. Softer entry animations and a warmer highlight feel less like an ad.
Start from: Word by Word, Fade In + Out or Typewriter Cursor.
Aesthetic, music and edits
When the video is about the look, captions can be part of the design: glow, glitch or editorial layouts with one blown-up word.
Start from: Neon Glow, RGB Glitch, or any preset switched to the Hero Stack layout.
Rules that apply to every style
- Contrast first. White or yellow text with an outline or shadow reads on any footage.
- Keep clear of the buttons. Reels puts likes, comments and your caption text on the right and bottom of the frame. Check the safe zone before you export.
- Proofread. A misheard word in giant letters is the one thing everyone notices.
- Stay consistent. Using the same style across your videos makes them recognizably yours.
Captixa has 108 presets in 8 categories, including all of the ones above, and every one can be changed after you apply it.
Should Reels always have captions?
For talking videos, yes. Plenty of people scroll with the sound off, and captions are also the easiest way to make your video accessible.
How big should captions be on Reels?
Big enough to read on a phone at arm's length, and small enough to stay clear of the buttons. Fewer words per caption lets you go bigger.
Can I change a preset after applying it?
Yes. In Captixa a preset is a starting point; font, colors, highlight, animation and layout can all be changed afterwards.