How to Make Hormozi-Style Captions
Big, heavy, few words at a time, with the key word hit in a second color. Here is why the look works and how to make it without keyframing a single word.
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Captixa Team
2 min read
Hinglish Subtitles: Native Script or Roman?
Many people who speak Hindi or Urdu read it faster in Roman letters. Here is how to choose the script for your captions, and how to switch without retyping.
Captixa Team
2 min read Use the script your audience reads fastest. For many Hindi and Urdu speakers, especially younger viewers who type in Roman letters every day, that is Roman script (Hinglish or Roman Urdu) rather than Devanagari or Nastaleeq. For formal, literary or older audiences, the native script is often the better choice. When in doubt, look at how your viewers write in your comments.
Why Roman script works on social media
- It matches how people type. Chat and comments are full of Roman Hindi and Roman Urdu, so viewers are used to reading it quickly.
- It mixes naturally with English. Hinglish speech switches languages mid-sentence. Roman captions carry English words without switching scripts.
- It reaches the diaspora. People who speak the language but never learned to read the script can still follow along.
When the native script is better
- Educational, news or religious content where the written language itself matters.
- Audiences who read Devanagari or Nastaleeq comfortably and expect it.
- Poetry and quotations, where the original spelling carries meaning.
The problem with most auto-captions
Automatic captions usually write Hindi in Devanagari and Urdu in Nastaleeq, or get the language wrong altogether. Retyping them into Roman letters by hand means timing every word again.
Making Hinglish or Roman Urdu captions in Captixa
- Transcribe the video in Hindi or Urdu (or leave the language on auto-detect).
- Open the Translate tab and, under Caption script, choose Hinglish or Roman Urdu.
- Pick a style and export. Every word keeps its timing, so highlights still land as it is spoken.
The same works for Arabic (Arabizi), Chinese (Pinyin), Bengali (Banglish), Tamil (Tanglish) and more. Switching the script uses Groq, OpenAI or Gemini with your own key, and sends only the caption text. You can switch back to the native script at any time.
Right-to-left scripts
If you keep Urdu or Arabic in the native script, make sure your caption tool lays out right-to-left text correctly. Captixa does this automatically, including the order of the highlighted words, and bundles Nastaleeq and Naskh fonts.
What is Hinglish?
In captions, it usually means Hindi written in Roman (Latin) letters, like "kya haal hai", often mixed with English words, the way many people text.
Is Roman Urdu the same as Hinglish?
They look similar because spoken Hindi and Urdu overlap a lot, but Roman Urdu follows Urdu vocabulary and spelling habits. Captixa converts Hindi to Hinglish and Urdu to Roman Urdu separately.
Does converting the script change the timing?
Not in Captixa. Words are converted one by one, so each keeps its original start and end time.